The Ultimate Author Checklist for Online Book Marketing
Authors write because it is something they are good at and they enjoy doing. The self-published author is quickly learning that writing isn’t the only part of their job any more. If they want people to read what they wrote, and if they want to make money, they are finding out that an author needs to market their book.
Marketing is a dirty word to some, because images of shady car salesmen and telemarketers come to mind. While those are definitely methods people use for marketing and advertising, you do not need to resort to those tactics. Marketing is simply telling someone about your product, in your case, your books.
A lot of authors think that just because their book is published on places like Amazon that readers will flock to them. This isn’t the case, well, at least not until you start marketing your book. Once you start generating sales on your own, Amazon (and other sites) will start seeing those sales and their algorithms will begin including your book in lists such as “customers also-bought”, popularity lists, special promos, direct to email messages to their customers, and more! But you, the author, need to get this process started by effectively marketing your book.
The methods in this book fall into two main categories: passive marketing and active marketing.
An example of passive marketing is adding links to your other books in the back of all of your books. This takes time to do, but once it is done, you won’t have to do it anymore (until you write another book of course). Tips like this will passively help you to drive more sales once you do the initial work required to get it all setup.
An example of active marketing is going on a blog tour, doing guest posts and interviews to get the word out about your books. This will generate buzz and interest which will get people to buy your books.
By combining both of these types of methods, you will have an effective marketing engine going that will help you to sell more books. Since you’ve taken the steps to get this checklist, you obviously see the importance of marketing your books so we are here to help you.
Don’t let this become just another thing you look at and forget about!
Read through the detailed checklist and print out the list at the end and work through it. Some steps are a one-time occurrence, and other steps are things you should be doing on an ongoing basis, and you may have already done some things on this list, so you can immediately check them off!