Building out a successful social media strategy means starting with the fundamentals.

The essential steps involved in implementing a scalable social media strategy for your organization.

This 28-page workbook is filled with great, hands-on tips to help you:

• Understand best practices for each of the top social networks—and their key differences
• Develop an effective content strategy by understanding your brand position and voice
• Amplify your Brand with the smart use of proven hashtag tactics