Marketing and Business PDFs, Books & Guides
How to write brilliantly persuasive copy for all your marketing campaigns The success or failure of each and every marketing campaign you run is riding largely on your landing page copy. Is your copy actually getting through to visitors, or is it chasing them away? In this 56 page ebook, pro copywriter Joanna Wiebe shares her hard-learned secrets for writing irresistible landing page copy. How every piece of your marketing campaign has...
Escape 9-5, Live Anywhere, and Join the New Rich Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. This step-by-step guide to luxury ...
What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the differ...
Tips + Advice to Grow Your Business Through Online Marketing Why you should be marketing online Case study: How Happy Hound gets 90% of its sales online 10 things you can do today to boost your online marketing Worksheet: How you can get started Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on...
I’m Already Marketing! Why Do I Need Content Marketing? Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. H&R Block’s website doesn’t just pitch their products and services. A prominent Tax Answers section invites users to ask their own tax-related questions and read answers t...
Building out a successful social media strategy means starting with the fundamentals. The essential steps involved in implementing a scalable social media strategy for your organization. This 28-page workbook is filled with great, hands-on tips to help you: Understand best practices for each of the top social networks—and their key differences Develop an effective content strategy by understanding your brand position and voice Amplify...
The Complete Guide to Influencer Marketing: Strategies, Templates and Tools – a manual for marketers looking to build or expand their influencer programs. Here we’ve gathered some of the smartest practices in the industry, using codified templates and vetted tools to assist you through your journey. Although you may already know why you need an influencer marketing program (and, if you don’t, this manual is for you), the looming q...
Validated, Time-tested Ways To Grow Your Business. Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, soc...
The Ultimate Author Checklist for Online Book Marketing Introduction Authors write because it is something they are good at and they enjoy doing. The self-published author is quickly learning that writing isn’t the only part of their job any more. If they want people to read what they wrote, and if they want to make money, they are finding out that an author needs to market their book. Marketing is a dirty word to some, because images...
In case you are just getting started with email marketing, or you’re in the camp of thinking Email has fallen out of vogue because of the sexy social media, this guide is for you. While social media may have captured the most attention in recent years, savvy marketers know that the end game with social media is always the same: capture more emails. Why? Because it moves the conversation about your product to an infinitely more private...
