Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps,...

THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less. This is a book about focus and meaning.   FOUR QUESTIONS How do I get more traffic to my site? How do I find what I’m looking for on the web? Where are the experts? Can I be one?...

The #1 question people ask me after reading Permission Marketing: “So, how do we get attention to ask for permission in the first place?” This manifesto is the answer to that question. Introduction If you don’t have time to read the whole book, here’s what it says: Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope th...

Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce and, yes, brainwash. The mission: to teach you that you’re average; That compliant work is the best way to a reliable living; That creating average stuff for average people, again and again, is a safe and easy way to get what you want. Step out of line and the system would nudge (or ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.  Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, fir...

“A Cheat Sheet For Writing Blog Posts That Go Viral.” One of the worst ways you can torture yourself as a writer is to believe everything you do has to be original. Yes, it’s possible, but you’ll get comparatively little done, and the continuous pressure will give you a nervous breakdown. It’s far, far better to steal. No, you shouldn’t violate copyrights or willfully claim someone else’s work as your own...

…That Ranks Well In Search Engines. Once upon a time, there was something called SEO copywriting. These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places, in just the right amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed . . . or at least that’s what was advertised. There’s no doubt that the locat...

Ask Yourself These 51 Questions To Optimize Every Element Of Your Copy. The Headline, Sub Headline, Value Proposition, Introduction, Subheads, Conclusion, Call To Action, Voice, Arguments, The “Weapons Of Persuasion” SOURCE: Coppyblogger...

How To Craft Compelling Copy. Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying...

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser of your content into a reader of your content, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics. On average, 8 out of 10 people will read your headline copy, but only 2...

The Conversion Marketer’s Guide to Landing Page Copywriting
Business / December 23, 2016

How to write brilliantly persuasive copy for all your marketing campaigns The success or failure of each and every marketing campaign you run is riding largely on your landing page copy. Is your copy actually getting through to visitors, or is it chasing them away? In this 56 page ebook, pro copywriter Joanna Wiebe shares her hard-learned secrets for writing irresistible landing page copy. How every piece of your marketing campaign has...

The 4-Hour Workweek
Business , Marketing / December 23, 2016

Escape 9-5, Live Anywhere, and Join the New Rich Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. This step-by-step guide to luxury ...

Rich Dad Poor Dad
Business , Marketing / December 23, 2016

What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!  Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the differ...

Google’s Small Business Online Marketing Guide
Business , Marketing / December 23, 2016

Tips + Advice to Grow Your Business Through Online Marketing Why you should be marketing online Case study: How Happy Hound gets 90% of its sales online 10 things you can do today to boost your online marketing Worksheet: How you can get started Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on...

How to Craft a Successful Social Media Content Marketing Plan
Business , Marketing , Social Media / December 23, 2016

I’m Already Marketing! Why Do I Need Content Marketing? Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. H&R Block’s website doesn’t just pitch their products and services. A prominent Tax Answers section invites users to ask their own tax-related questions and read answers t...

The All-in-One Social Media Strategy Workbook
Business , Marketing , Social Media / December 22, 2016

Building out a successful social media strategy means starting with the fundamentals. The essential steps involved in implementing a scalable social media strategy for your organization. This 28-page workbook is filled with great, hands-on tips to help you: Understand best practices for each of the top social networks—and their key differences Develop an effective content strategy by understanding your brand position and voice Amplify...

The Complete Guide to Influencer Marketing
Business , Marketing , Social Media / December 22, 2016

The Complete Guide to Influencer Marketing: Strategies, Templates and Tools – a manual for marketers looking to build or expand their influencer programs. Here we’ve gathered some of the smartest practices in the industry, using codified templates and vetted tools to assist you through your journey. Although you may already know why you need an influencer marketing program (and, if you don’t, this manual is for you), the looming q...

Social Media Marketing
Business , Marketing , Social Media / December 22, 2016

Validated, Time-tested Ways To Grow Your Business. Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, soc...

The Ultimate Author Checklist
Business , Marketing / December 22, 2016

The Ultimate Author Checklist for Online Book Marketing Introduction Authors write because it is something they are good at and they enjoy doing. The self-published author is quickly learning that writing isn’t the only part of their job any more. If they want people to read what they wrote, and if they want to make money, they are finding out that an author needs to market their book. Marketing is a dirty word to some, because images...

107 Ways to Dominate Email Marketing
Business , Marketing / December 22, 2016

In case you are just getting started with email marketing, or you’re in the camp of thinking Email has fallen out of vogue because of the sexy social media, this guide is for you. While social media may have captured the most attention in recent years, savvy marketers know that the end game with social media is always the same: capture more emails. Why? Because it moves the conversation about your product to an infinitely more private...