…That Ranks Well In Search Engines.
Once upon a time, there was something called SEO copywriting.
These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places, in just the right amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed . . . or at least that’s what was advertised.
There’s no doubt that the location and frequency of keywords is still important. Search engines work by keying in on the word patterns people are looking for and returning relevant content. But that’s not all there is to it.
Here’s the deal . . . much of what determines the ranking position of any particular page is due to factors that are independent from the words on the page, in the form of links from other sites, social sharing, and other signals. Getting those links and other signals naturally has become the hardest part of SEO, which is why we’ve seen the mainstream emergence of content marketing as a way to attract links with compelling content.