Facebook Marketing All-in-One For Dummies
Business , Marketing , Social Media / December 23, 2016

Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell…

52 Headline Hacks
Business , Marketing , Social Media / December 23, 2016

“A Cheat Sheet For Writing Blog Posts That Go Viral.” One of the worst ways you can torture yourself as a writer is to believe everything you do has to be original. Yes, it’s possible, but you’ll get comparatively little done, and the continuous pressure will give you a nervous breakdown. It’s far, far better to steal. No, you shouldn’t violate copyrights or willfully claim someone else’s work as your own, but the writers who make it in this business — and yes, writing is a business — are the ones who watch what’s working for everyone else and then creatively adapt it for their own. It’s not because they’re lazy. It’s because they’re busy. If you write for any serious purpose, you learn very quickly that you can’t afford to spend months or years dreaming up a daring new approach for everything you write. No one has that kind of discipline. The only way to survive is to write quickly, and the only way to do that is to take a page from the playbook of guys like Shakespeare, Jefferson, and Wilde — copying from others not because you lack genius, but because true genius is clothed in the…

How to Craft a Successful Social Media Content Marketing Plan
Business , Marketing , Social Media / December 23, 2016

I’m Already Marketing! Why Do I Need Content Marketing? Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. H&R Block’s website doesn’t just pitch their products and services. A prominent Tax Answers section invites users to ask their own tax-related questions and read answers to popular queries. Their blog includes insights from “CPAs, Enrolled Agents, attorneys and former IRS agents with years of combined experience in tax policy and research.” Free tools allow visitors to estimate their taxes and find out when to expect their refund from the IRS. Contrast that with old-school interruption marketing: forcing your target audience to watch a commercial, read a billboard, or close a popup window. We all hate interruption marketing. That’s why people buy TiVos, install ad-blockers, and subscribe to Netflix. Interruption marketing is expensive and diminishing in effectiveness as irritated consumers find ways to skip and hide ads. The balance of power has shifted to the customer. Smart brands embrace that, focusing their marketing energies on producing content their community freely and gladly bookmarks, downloads and shares. Here are some…

The All-in-One Social Media Strategy Workbook
Business , Marketing , Social Media / December 22, 2016

Building out a successful social media strategy means starting with the fundamentals. The essential steps involved in implementing a scalable social media strategy for your organization. This 28-page workbook is filled with great, hands-on tips to help you: Understand best practices for each of the top social networks—and their key differences Develop an effective content strategy by understanding your brand position and voice Amplify your Brand with the smart use of proven hashtag tactics

The Complete Guide to Influencer Marketing
Business , Marketing , Social Media / December 22, 2016

The Complete Guide to Influencer Marketing: Strategies, Templates and Tools – a manual for marketers looking to build or expand their influencer programs. Here we’ve gathered some of the smartest practices in the industry, using codified templates and vetted tools to assist you through your journey. Although you may already know why you need an influencer marketing program (and, if you don’t, this manual is for you), the looming question remains: How do I even begin to build one? So, we’re here to help you build a manageable, measurable and scalable program regardless of your level of expertise.

Social Media Marketing
Business , Marketing , Social Media / December 22, 2016

Validated, Time-tested Ways To Grow Your Business. Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand. SEOP‟s Social Media Consulting Team has successfully worked for clients and built strong campaigns that drive traffic and build community. Through our experience, we have developed the proprietary 5 Pillar Model that teaches our clients how to use social media for business and how to execute the strategies that we develop together. This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your company‟s success: Pillar 1: What is Social Media? – We breakdown social media marketing into its core components so that you can understand the fundamentals. Social Media is about building a conversation with your clients and consumers. Pillar 2: Common Mistakes…

Facebook Marketing: An Hour a Day
Business , Marketing , Social Media / December 22, 2016

What You Will Learn Facebook has attracted hundreds of millions of users in just a few years. this book will help you learn how to tap into this wealth of consumers for whatever marketing purposes you have. You may need to drive traffic to a web site. You may want to use Facebook to drive awareness of another type of marketing campaign. You may just want to get the word out about your own Facebook presence in what is an increasingly crowded space. this book will teach you how to mine Facebook for the very people you need in order to have a successful marketing campaign, regardless of the goals. What Is Covered in This Book Facebook Marketing: An Hour a Day is organized to turn you into a social media mar- keting powerhouse while attracting people in your target market to your organization cost effectively. Chapter 1: Internet Marketing 1985–2010 Walks you through the evolution of Internet marketing, from closed services to portals to search and now social media. Chapter 2: What Is Facebook? Summarizes the Facebook phenomenon, the basics of how Facebook works, and how Facebook fits into the social media landscape. Chapter 3: Develop a Facebook Strategy…

How to Start a Blog
Business , Marketing , Social Media / December 22, 2016

The Beginner’s Guide to Successful Blogging  About this guide Have you been curious or interested in starting a blog? Many successful bloggers gain knowledge, friendships, support and confidence by hosting a blog. And some are able to turn blogging into a lucrative business. Starting a blog is not as daunting as many people think. In fact, by following the step-by-step instructions in our Beginner’s Guide to Successful Blogging, you will be able to create and grow your own blog, avoiding pitfalls and missteps that hinder some novices. Contribution from expert bloggers Top bloggers have contributed their knowledge to help make this guide a valuable source of information. Their contributions to this guide and our expertise will help you build an online presence and thriving brand. AUTHORS: Ogi Djuraskovic, Kristi Hines

Welcome to BookScout
Business , Marketing , Social Media / December 22, 2016

Perhaps nothing to write home about, but we sure have some nice business and marketing books here. Join for free then sit back and let us scout the web for books, guides and PDFs that will help you grow your business and increase your bottomline. Enjoy.