Rich Dad Poor Dad
Business , Marketing / December 23, 2016

What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!  Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. AUTHOR: Robert T. Kiyosaki

Google’s Small Business Online Marketing Guide
Business , Marketing / December 23, 2016

Tips + Advice to Grow Your Business Through Online Marketing Why you should be marketing online Case study: How Happy Hound gets 90% of its sales online 10 things you can do today to boost your online marketing Worksheet: How you can get started Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start. Sound familiar? If so, this guide is for you. Whether you’re new to online marketing or just looking to do it better, the advice in this guide can help you reach your business goals. You’ll learn: How many new customers you can find online 10 ways to use the Internet to grow your business How to measure your results How one small business gets 90% of its sales online Key terms and what they mean We’ve also created a daily tip sheet filled with ideas to help you get started as well as marketing plans for four different types of businesses. Get started right away by filling out the worksheet…

How to Craft a Successful Social Media Content Marketing Plan
Business , Marketing , Social Media / December 23, 2016

I’m Already Marketing! Why Do I Need Content Marketing? Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. H&R Block’s website doesn’t just pitch their products and services. A prominent Tax Answers section invites users to ask their own tax-related questions and read answers to popular queries. Their blog includes insights from “CPAs, Enrolled Agents, attorneys and former IRS agents with years of combined experience in tax policy and research.” Free tools allow visitors to estimate their taxes and find out when to expect their refund from the IRS. Contrast that with old-school interruption marketing: forcing your target audience to watch a commercial, read a billboard, or close a popup window. We all hate interruption marketing. That’s why people buy TiVos, install ad-blockers, and subscribe to Netflix. Interruption marketing is expensive and diminishing in effectiveness as irritated consumers find ways to skip and hide ads. The balance of power has shifted to the customer. Smart brands embrace that, focusing their marketing energies on producing content their community freely and gladly bookmarks, downloads and shares. Here are some…

The All-in-One Social Media Strategy Workbook
Business , Marketing , Social Media / December 22, 2016

Building out a successful social media strategy means starting with the fundamentals. The essential steps involved in implementing a scalable social media strategy for your organization. This 28-page workbook is filled with great, hands-on tips to help you: Understand best practices for each of the top social networks—and their key differences Develop an effective content strategy by understanding your brand position and voice Amplify your Brand with the smart use of proven hashtag tactics

The Complete Guide to Influencer Marketing
Business , Marketing , Social Media / December 22, 2016

The Complete Guide to Influencer Marketing: Strategies, Templates and Tools – a manual for marketers looking to build or expand their influencer programs. Here we’ve gathered some of the smartest practices in the industry, using codified templates and vetted tools to assist you through your journey. Although you may already know why you need an influencer marketing program (and, if you don’t, this manual is for you), the looming question remains: How do I even begin to build one? So, we’re here to help you build a manageable, measurable and scalable program regardless of your level of expertise.

Social Media Marketing
Business , Marketing , Social Media / December 22, 2016

Validated, Time-tested Ways To Grow Your Business. Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand. SEOP‟s Social Media Consulting Team has successfully worked for clients and built strong campaigns that drive traffic and build community. Through our experience, we have developed the proprietary 5 Pillar Model that teaches our clients how to use social media for business and how to execute the strategies that we develop together. This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your company‟s success: Pillar 1: What is Social Media? – We breakdown social media marketing into its core components so that you can understand the fundamentals. Social Media is about building a conversation with your clients and consumers. Pillar 2: Common Mistakes…

The Ultimate Author Checklist
Business , Marketing / December 22, 2016

The Ultimate Author Checklist for Online Book Marketing Introduction Authors write because it is something they are good at and they enjoy doing. The self-published author is quickly learning that writing isn’t the only part of their job any more. If they want people to read what they wrote, and if they want to make money, they are finding out that an author needs to market their book. Marketing is a dirty word to some, because images of shady car salesmen and telemarketers come to mind. While those are definitely methods people use for marketing and advertising, you do not need to resort to those tactics. Marketing is simply telling someone about your product, in your case, your books. A lot of authors think that just because their book is published on places like Amazon that readers will flock to them. This isn’t the case, well, at least not until you start marketing your book. Once you start generating sales on your own, Amazon (and other sites) will start seeing those sales and their algorithms will begin including your book in lists such as “customers also-bought”, popularity lists, special promos, direct to email messages to their customers, and more! But…

107 Ways to Dominate Email Marketing
Business , Marketing / December 22, 2016

In case you are just getting started with email marketing, or you’re in the camp of thinking Email has fallen out of vogue because of the sexy social media, this guide is for you. While social media may have captured the most attention in recent years, savvy marketers know that the end game with social media is always the same: capture more emails. Why? Because it moves the conversation about your product to an infinitely more private and personal environment – the inbox. Email is often the last step in the “marketing” process, and for many online buyers, your email communication is what determines whether or not a sale will be made. Email marketing is also extremely cost effective. Popular email marketing services start between $10 – $19/ month and according to the Direct Marketing Association the average ROI for email marketing is $40.56 for every $1 invested. Let’s not get carried away though. Like a garden only bears flowers when tended to properly, so it is with email marketing. You know it can work. You may have seen results yourself in the past, and you’ve certainly seen it work for others (heck you bought this guide, right?) But in order…

Facebook Marketing: An Hour a Day
Business , Marketing , Social Media / December 22, 2016

What You Will Learn Facebook has attracted hundreds of millions of users in just a few years. this book will help you learn how to tap into this wealth of consumers for whatever marketing purposes you have. You may need to drive traffic to a web site. You may want to use Facebook to drive awareness of another type of marketing campaign. You may just want to get the word out about your own Facebook presence in what is an increasingly crowded space. this book will teach you how to mine Facebook for the very people you need in order to have a successful marketing campaign, regardless of the goals. What Is Covered in This Book Facebook Marketing: An Hour a Day is organized to turn you into a social media mar- keting powerhouse while attracting people in your target market to your organization cost effectively. Chapter 1: Internet Marketing 1985–2010 Walks you through the evolution of Internet marketing, from closed services to portals to search and now social media. Chapter 2: What Is Facebook? Summarizes the Facebook phenomenon, the basics of how Facebook works, and how Facebook fits into the social media landscape. Chapter 3: Develop a Facebook Strategy…

How to Start a Blog
Business , Marketing , Social Media / December 22, 2016

The Beginner’s Guide to Successful Blogging  About this guide Have you been curious or interested in starting a blog? Many successful bloggers gain knowledge, friendships, support and confidence by hosting a blog. And some are able to turn blogging into a lucrative business. Starting a blog is not as daunting as many people think. In fact, by following the step-by-step instructions in our Beginner’s Guide to Successful Blogging, you will be able to create and grow your own blog, avoiding pitfalls and missteps that hinder some novices. Contribution from expert bloggers Top bloggers have contributed their knowledge to help make this guide a valuable source of information. Their contributions to this guide and our expertise will help you build an online presence and thriving brand. AUTHORS: Ogi Djuraskovic, Kristi Hines