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December 23, 2016

“A Cheat Sheet For Writing Blog Posts That Go Viral.”

One of the worst ways you can torture yourself as a writer is to believe everything you do has to be original. Yes, it’s possible, but you’ll get comparatively little done, and the continuous pressure will give you a nervous breakdown.

It’s far, far better to steal. No, you shouldn’t violate copyrights or willfully claim someone else’s work as your own, but the writers who make it in this business — and yes, writing is a business — are the ones who watch what’s working for everyone else and then creatively adapt it for their own.

It’s not because they’re lazy. It’s because they’re busy.

If you write for any serious purpose, you learn very quickly that you can’t afford to spend months or years dreaming up a daring new approach for everything you write. No one has that kind of discipline. The only way to survive is to write quickly, and the only way to do that is to take a page from the playbook of guys like Shakespeare, Jefferson, and Wilde — copying from others not because you lack genius, but because true genius is clothed in the ideas of others.

AUTHOR: Jon Morrow

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