Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile ap...

THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less. This is a book about focus and meaning.   FOUR QUESTIONS How do I get more traffic to my site? How do I find what I’m looking for on the web? Where are the experts? Can I be one?

The #1 question people ask me after reading Permission Marketing: “So, how do we get attention to ask for permission in the first place?” This manifesto is the answer to that question. Introduction If you don’t have time to read the whole book, here’s what it says: Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some wil...

Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce and, yes, brainwash. The mission: to teach you that you’re average; That compliant work is the best way to a reliable living; That creating average stuff for average people, again and again, is a safe and easy way to get what you want. Step out of line and the system would nudge (or p...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.  Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, firs...

“A Cheat Sheet For Writing Blog Posts That Go Viral.” One of the worst ways you can torture yourself as a writer is to believe everything you do has to be original. Yes, it’s possible, but you’ll get comparatively little done, and the continuous pressure will give you a nervous breakdown. It’s far, far better to steal. No, you shouldn’t violate copyrights or willfully claim someone else’s work as your ...

…That Ranks Well In Search Engines. Once upon a time, there was something called SEO copywriting. These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places, in just the right amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed . . . or at least that’s what was advertised. There’s no doubt that the location...

Ask Yourself These 51 Questions To Optimize Every Element Of Your Copy. The Headline, Sub Headline, Value Proposition, Introduction, Subheads, Conclusion, Call To Action, Voice, Arguments, The “Weapons Of Persuasion” SOURCE: Coppyblogger

How To Craft Compelling Copy. Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studyin...

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser of your content into a reader of your content, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics. On average, 8 out of 10 people will read your headline copy, but onl...

Facebook Marketing All-in-One For Dummies
Business , Marketing , Social Media / December 23, 2016

Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated...

Everyone’s An Expert (about something)
Business , Marketing / December 23, 2016

THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less. This is a book about focus and meaning.   FOUR QUESTIONS How do I get more traffic to my site? How do I find what I’m looking for on the web? Where are the experts? Can I be one?

Unleashing The Idea Virus
Business , Marketing / December 23, 2016

The #1 question people ask me after reading Permission Marketing: “So, how do we get attention to ask for permission in the first place?” This manifesto is the answer to that question. Introduction If you don’t have time to read the whole book, here’s what it says: Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope tha...

Brainwashed: Seven Ways To Reinvent Yourself
Business , Marketing / December 23, 2016

Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce and, yes, brainwash. The mission: to teach you that you’re average; That compliant work is the best way to a reliable living; That creating average stuff for average people, again and again, is a safe and easy way to get what you want. Step out of line and the system would n...

Purple Cow: Transform Your Business by Being Remarkable
Business , Marketing / December 23, 2016

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.  Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple...

52 Headline Hacks
Business , Marketing , Social Media / December 23, 2016

“A Cheat Sheet For Writing Blog Posts That Go Viral.” One of the worst ways you can torture yourself as a writer is to believe everything you do has to be original. Yes, it’s possible, but you’ll get comparatively little done, and the continuous pressure will give you a nervous breakdown. It’s far, far better to steal. No, you shouldn’t violate copyrights or willfully claim someone else’s wor...

How To Create Compelling Content
Business / December 23, 2016

…That Ranks Well In Search Engines. Once upon a time, there was something called SEO copywriting. These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places, in just the right amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed . . . or at least that’s what was advertised. There’s no doubt that th...

The Ultimate Copy Checklist
Business , Marketing / December 23, 2016

Ask Yourself These 51 Questions To Optimize Every Element Of Your Copy. The Headline, Sub Headline, Value Proposition, Introduction, Subheads, Conclusion, Call To Action, Voice, Arguments, The “Weapons Of Persuasion” SOURCE: Coppyblogger

Copywriting 101
Business , Marketing / December 23, 2016

How To Craft Compelling Copy. Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy ...

How to Write Magnetic Headlines
Business , Marketing / December 23, 2016

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser of your content into a reader of your content, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics. On average, 8 out of 10 people will read your headline cop...